First Choice Guide

Founded in 2010

First Choice was founded in 2010 by Antoine Henrich in collaboration with “The World’s Finest Clubs”, in order to build a totally new user experience for sophisticated gastronomic guests world wide. The network provided first choice locations in over 200 cities in four different categories: restaurants, bars, clubs and boutique-hotels.

In February 2012 the First Choice network and it’s more than 800 world-wide partners got integrated into Shades of Class, to reach a wider range of users.